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LHC×ch07×96111.qxp4/13/0911:54 Rampage 96C H A P T E R7Segmentingand
Targeting MarketsLearning Outcomes
LO 1
LO2LO3LO4Describe the characteristics of markets and market
segments
Explain the importance
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What is targeting markets?
Targeting markets refers to the process of identifying specific demographics or segments of the population to focus marketing and advertising efforts.
Who is required to file targeting markets?
Businesses and organizations that engage in marketing activities are typically required to file targeting markets.
How to fill out targeting markets?
To fill out targeting markets, businesses need to gather data on their target audience demographics, preferences, and behaviors, and use this information to create targeted marketing campaigns.
What is the purpose of targeting markets?
The purpose of targeting markets is to increase the effectiveness of marketing efforts by reaching the most relevant audience and generating higher engagement and conversions.
What information must be reported on targeting markets?
The information that must be reported on targeting markets includes demographics of the target audience, marketing strategies used, and results of the marketing campaigns.
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