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GLOBAL MARKET ENTRY MODES INTERNATIONAL MARKETINGWONKWANG UNIVERSITY Professor In Woo Jun / Com, MBA, Ph.D. 2015 1CONTENTS I. GLOBAL MARKET ENTRY MODES 1. Modes of Global Market Entry. EXPORTING 1.
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Step 1: Research and analyze the target market to identify potential global market entry modes
02
Step 2: Evaluate the different entry modes available, such as exporting, licensing, joint ventures, and direct investments
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Step 3: Assess the risks and benefits associated with each entry mode
04
Step 4: Develop a comprehensive market entry strategy based on the analysis and evaluation
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Step 5: Implement the chosen entry mode by setting up the necessary infrastructure, partnerships, or distribution networks
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Step 6: Monitor and evaluate the performance of the global market entry mode to identify areas of improvement
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Step 7: Make necessary adjustments and adaptations to optimize the success of the market entry

Who needs global market entry modes?

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Companies that want to expand their business into new international markets.
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Global market entry modes refer to the strategies or methods a company uses to enter a new market in a foreign country. These modes can include exporting, licensing, joint ventures, or wholly owned subsidiaries.
Companies or organizations looking to expand into international markets are required to consider and file global market entry modes.
Global market entry modes can be filled out by conducting market research, analyzing potential markets, assessing risks, and developing a strategy that aligns with the company's goals.
The purpose of global market entry modes is to help companies successfully enter and operate in foreign markets, while maximizing opportunities and minimizing risks.
Information that must be reported on global market entry modes includes market analysis, competitive landscape, target market demographics, entry strategy, and financial projections.
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