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Footpath: New to Market Drugs Prior Authorization Criteria Program Summary This program applies to Commercial, Genus, and Health Insurance Marketplace formularies. OBJECTIVE The intent of the Footpath
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Fastpath new to market is a process for companies to quickly introduce new products or services to the market.
Companies looking to launch new products or services rapidly are required to file fastpath new to market.
Fastpath new to market can be filled out by providing detailed information about the new product or service, target market, competition, and marketing plan.
The purpose of fastpath new to market is to facilitate the quick and efficient launch of new products or services.
Information such as product details, target market analysis, competition analysis, and marketing strategy must be reported on fastpath new to market.
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