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Creative Requirements and Deliverables GuideContents Introduction & Templates3Section 3: Apple TV22Section 6b: App Publishing Google Play Store5460 29Section 1: Client Logo4Section 4: Roku30Section
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01
Start by gathering all the necessary information about the project, such as the purpose, target audience, and desired outcome.
02
Clearly define the goals and objectives of the creative project. This will help guide the entire process.
03
Outline the specific requirements for the project, such as the format, dimensions, and any technical specifications.
04
Provide detailed instructions regarding any branding guidelines or visual elements that must be incorporated.
05
Clearly communicate any specific messaging or key points that need to be emphasized in the creative.
06
Provide examples or references for the style or tone that should be reflected in the creative work.
07
Specify any deadlines or time constraints that need to be considered during the creative process.
08
Clearly outline the budget or any financial limitations that may impact the scope of the creative work.
09
Review the filled-out creative requirements document to ensure clarity and completeness.
10
Share the document with the creative team or relevant stakeholders for approval and feedback.

Who needs creative requirements and?

01
Creative requirements are needed by businesses and organizations that are looking to outsource or delegate their creative projects to external contractors or agencies.
02
Marketing departments often require creative requirements to communicate their needs to designers, copywriters, or other creatives.
03
Individuals or professionals who are seeking creative services for personal projects, such as website design, branding, or photography, may also benefit from documenting their creative requirements.
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Creative requirements refer to the specifications, guidelines, and expectations for creative assets or materials such as designs, videos, or advertisements.
The marketing or creative team members are typically responsible for filing creative requirements.
Creative requirements can be filled out by providing details on the project goals, target audience, brand guidelines, and any specific requirements for the creative assets.
The purpose of creative requirements is to ensure that the creative assets produced align with the overall objectives, brand identity, and messaging of the project.
Information such as project goals, target audience demographics, brand guidelines, preferred color schemes, messaging, and any specific requirements for the creative assets.
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