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EMAILADVERTISING SPECSSUBMIT EMAIL ADVERTISINGCREATIVE GUIDELINESCreative units must be submitted a minimum of 5 business days prior to the launch. Failure to supply creative materials by the established

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How to fill out creative guidelines

01

Start by understanding the purpose and goals of the creative guidelines.

02

Determine the target audience for the guidelines.

03

Define the key elements and components that should be included in the guidelines, such as brand identity, logo usage, typography, color palette, and imagery guidelines.

04

Provide detailed instructions and examples for each element, specifying how they should be used and implemented in creative materials.

05

Include guidelines on tone of voice and messaging to ensure consistent brand communication.

06

Consider including specifications for different types of media, such as print, digital, and social media.

07

Organize the guidelines in a clear and easy-to-follow format, using headings, subheadings, and bullet points.

08

Include any legal and compliance requirements that need to be followed.

09

Regularly update and review the creative guidelines to adapt to new trends and changes in the market.

10

Share the guidelines with relevant stakeholders and provide training if necessary.

Who needs creative guidelines?

01

Creative guidelines are needed by any organization or individual involved in creating and managing a brand's visual identity and communication.

02

Marketing teams, graphic designers, content creators, advertising agencies, and anyone responsible for developing and implementing brand materials can benefit from having creative guidelines.

03

It helps to maintain consistency, ensure brand recognition, and streamline the creative process across different channels and platforms.

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What is creative guidelines?

Creative guidelines are a set of rules and principles that help maintain consistency and quality in creative projects.

Who is required to file creative guidelines?

Companies or individuals involved in creative projects are required to file creative guidelines.

How to fill out creative guidelines?

Creative guidelines can be filled out by providing details on design elements, branding rules, and project goals.

What is the purpose of creative guidelines?

The purpose of creative guidelines is to ensure a unified and cohesive approach to creative projects.

What information must be reported on creative guidelines?

Information such as brand colors, typography, imagery, and messaging must be reported on creative guidelines.

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