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BRAND STANDARDS & GUIDELINESUnited Way Brand Guidelines v1.1 March 20171TABLE OF CONTENTS Our Credo. . . . . . . . . . . . . . . . . . . . 4 Our Manifesto. . . . . . . . . . . . . . . . . . 5SAMPLE
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How to fill out united way brand guidelines

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To fill out United Way brand guidelines, follow these steps:
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Start by downloading the brand guidelines document from the official United Way website.
03
Read through the document thoroughly to familiarize yourself with the brand guidelines and recommended practices.
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Pay special attention to the sections related to logo usage, color palette, typography, and tone of voice.
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Ensure that any materials or communications produced on behalf of United Way adhere to the specified guidelines.
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Use the approved United Way logo, colors, and fonts consistently across all platforms.
07
If you have any questions or need clarification on specific guidelines, reach out to the United Way brand team for assistance.
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Regularly review and update your knowledge of the brand guidelines to stay up-to-date with any changes or revisions.

Who needs united way brand guidelines?

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Various individuals and entities can benefit from using United Way brand guidelines:
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- United Way chapters and affiliated organizations to maintain a consistent brand identity.
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- Marketing and design teams working on United Way campaigns or projects.
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- Print and digital media outlets featuring United Way events or initiatives.
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- Sponsors and partners of United Way who want to align their branding efforts.
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- Volunteers and advocates representing United Way in their community.
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- Any individual or group involved in promoting or supporting United Way's mission.
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United Way brand guidelines provide a set of rules and standards for using the United Way brand in a consistent and effective manner.
Anyone who is representing or using the United Way brand in any capacity is required to follow and adhere to the United Way brand guidelines.
United Way brand guidelines can typically be filled out by reviewing the guidelines provided by United Way and ensuring that any materials or communication align with those guidelines.
The purpose of United Way brand guidelines is to maintain brand consistency and integrity across all representations of the United Way brand.
Information such as logo usage, color palette, typography, and other visual elements related to the United Way brand must be reported on the brand guidelines.
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