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GOLDEN GATE UNIVERSITY MARKETING RESEARCH (MKT 336), SAN FRANCISCO SF1 SYLLABUS Spring 2008, Wednesday: 6:50pm to 9:30 instructor Jason Jacobson (“J “) Email: J MKT336 yahoo.com Phone: (415) 2461390COURSE
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01
Step 1: Gather relevant data - Start by collecting all the necessary information for your marketing research. This may include customer demographics, market trends, industry reports, and competitor analysis.
02
Step 2: Define research objectives - Clearly outline what you want to achieve with your marketing research. Whether it's understanding customer preferences or evaluating market opportunities, define your goals to guide the research process.
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Step 3: Determine research methodology - Decide on the appropriate research methodology based on your objectives. This may involve conducting surveys, interviews, focus groups, or analyzing existing data.
04
Step 4: Design research instruments - Develop the tools needed to collect data effectively. This can include creating questionnaires, interview guides, or observation protocols.
05
Step 5: Collect data - Implement your research plan and start collecting data based on your chosen methodology. Ensure the data collection process is organized and consistent.
06
Step 6: Analyze data - Once data is collected, analyze it using statistical techniques and tools. Look for patterns, trends, and insights that can inform your marketing strategies.
07
Step 7: Draw conclusions and make recommendations - Based on the analysis, draw meaningful conclusions and make recommendations for marketing decisions. These insights should be supported by the data collected.
08
Step 8: Present findings - Communicate your research findings to stakeholders through a comprehensive report or presentation. Use visuals to enhance understanding and clarity.
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Step 9: Evaluate and refine - Monitor the impact of your marketing decisions and assess if the research outcomes align with your objectives. Make adjustments as needed to improve future research efforts.

Who needs marketing research mkt 336?

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Marketing professionals and managers who aim to understand consumer behavior and market dynamics can benefit from marketing research (mkt 336).
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Marketing students studying the subject Mkt 336 can gain valuable knowledge and skills by learning how marketing research is conducted and its importance in strategic decision-making.
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Marketing research mkt 336 refers to a specific type of market research conducted for the course MKT 336.
Students enrolled in the MKT 336 course are required to conduct and file marketing research mkt 336.
To fill out marketing research mkt 336, students must follow the guidelines provided by their instructor and use appropriate research methodologies.
The purpose of marketing research mkt 336 is to help students understand consumer behavior, market trends, and develop marketing strategies.
Marketing research mkt 336 typically includes information on target market analysis, competitor analysis, consumer surveys, and marketing strategy recommendations.
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