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Media Handbook Northern Ireland Assembly election Thursday 5 May 2016March 20161Media contacts and resources Electoral Commission press office Northern Ireland: Chair Hughes Senior Officer 028 9089
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01
Start by compiling a list of media contacts and resources that are relevant to your industry or area of expertise.
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Research various media outlets such as newspapers, magazines, websites, radio stations, and television networks to identify key contacts.
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Create a spreadsheet or document to organize the contact information including names, titles, email addresses, phone numbers, and social media handles.
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Use online directories, industry associations, and professional networks to find additional media contacts and resources.
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Be strategic in building relationships with media contacts by engaging with their content, attending industry events, and offering value through expert opinions or story ideas.
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Prioritize media contacts based on their relevance and influence in your target audience.
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Use the media contacts and resources to pitch stories, press releases, or requests for media coverage whenever appropriate.
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Follow up with media contacts after sending pitches or press releases to build rapport and increase the chances of coverage.
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Continuously evaluate and refine your media contacts and resources list to ensure it remains effective and up-to-date.

Who needs media contacts and resources?

01
Businesses and organizations that want to effectively promote their products, services, or messages to a wider audience.
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Media contacts and resources refer to the list of media outlets, journalists, and communication channels that an organization uses to disseminate information.
Organizations or individuals that engage in public relations or marketing activities are required to file media contacts and resources.
Media contacts and resources can be filled out by listing the names of media outlets, journalists, and communication channels along with their contact information.
The purpose of media contacts and resources is to maintain relationships with media professionals and ensure effective communication with the public.
Information such as the name of the media outlet, journalist, contact information, and preferred method of communication must be reported on media contacts and resources.
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