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REDUPLICATION TECHNOLOGIES FOR MARKETING RESEARCH
A COMPREHENSIVE REVIEW
AND
AN INTRODUCTION TO A NEXT GENERATION SOLUTION
By Jason Freeman
COO SHE Universal2017 SHE Universal would be surprised if
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How to fill out de-duplication technologies for marketing

How to fill out de-duplication technologies for marketing
01
Identify the data sources that need to be de-duplicated. This may include customer lists, lead databases, and other marketing data.
02
Analyze the data and identify duplicate records. Common criteria for identifying duplicates may include matching contact information such as names, addresses, and emails.
03
Choose a de-duplication technology or software that is suitable for your specific needs. There are various tools available in the market that can automate the de-duplication process.
04
Implement the chosen de-duplication technology by following the instructions provided by the software provider. This may involve installing the software, configuring settings, and defining de-duplication rules.
05
Cleanse the data by running the de-duplication process. This process will merge duplicate records, eliminate redundant information, and ensure data accuracy.
06
Regularly monitor and update the de-duplication process. As new data is added or changes occur, it is important to re-run the de-duplication process to maintain data integrity and accuracy.
07
Continuously evaluate the effectiveness of the de-duplication technology and make adjustments as needed. This may involve fine-tuning the de-duplication rules, exploring new features of the software, or considering alternative solutions.
Who needs de-duplication technologies for marketing?
01
Any organization or marketing team that deals with large volumes of customer data can benefit from de-duplication technologies for marketing.
02
Companies that rely heavily on customer relationship management (CRM) systems, lead generation, and targeted marketing campaigns can particularly benefit from de-duplication.
03
Industries such as e-commerce, retail, telecommunications, financial services, and healthcare often have extensive customer databases and can greatly benefit from de-duplication technologies.
04
Organizations that faced challenges with inaccurate customer data, redundant information, or duplicate leads will find de-duplication technologies valuable.
05
Start-ups and small businesses that want to optimize their marketing efforts and ensure efficient use of resources can also benefit from de-duplication technologies for marketing.
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