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08 Marian(2).docx (Do Not Delete)6/6/2018 8:50 VISUAL METAPHOR AND TRADEMARK DISTINCTIVENESS Dustin Marian* Abstract: Perhaps because words are the lawyers principal instrument, the law gives too
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Visual metaphor is a representation or comparison of one thing with another for symbolic, expressive or explanatory purposes. Form refers to the structure or layout of something. Visual metaphor and form together refer to the use of symbolic or representative visual elements in a structured layout.
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Visual metaphor and form can be filled out by providing information about the intended symbolic elements and the layout or structure of the visuals.
The purpose of visual metaphor and form is to convey symbolic meaning or represent concepts in a visual way.
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