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Get the free CBU Brand Style Guide - California Baptist University

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Brand Standards & Style GuideContents To maintain CCS brand identity, it is important to consistently use BCC colors and graphics properly, as well as to maintain consistent technical style across
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How to fill out cbu brand style guide

01
To fill out cbu brand style guide, follow these steps:
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Start with the cover page of the guide, which typically includes the logo and brand name of cbu.
03
Provide an introduction section that explains the purpose and importance of the brand style guide.
04
Include a section on brand identity, which should outline the core elements of cbu's brand, such as logo usage, typography, color palette, and imagery guidelines.
05
Detail the proper usage of the logo, including size, placement, and clear space requirements.
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Specify the approved typography for various types of content and provide guidelines for font sizes, weights, and spacing.
07
Define the color palette for cbu, including the primary, secondary, and accent colors, and provide examples and usage instructions.
08
Discuss the guidelines for selecting and using imagery that aligns with the brand's visual identity.
09
Include guidelines for collateral materials, such as business cards, letterheads, and email signature formats.
10
Provide examples and templates for various marketing materials, including brochures, presentations, and advertisements.
11
Conclude the guide with a section on brand voice and tone, outlining the preferred language style and messaging approach for cbu.
12
Review the entire brand style guide for consistency, accuracy, and comprehensiveness before finalizing it.
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Once completed, distribute the brand style guide to all relevant stakeholders, including employees, designers, and external vendors, to ensure consistent branding across all touchpoints.

Who needs cbu brand style guide?

01
The cbu brand style guide is essential for:
02
- Marketing and design teams who create and maintain cbu's visual identity.
03
- Employees who produce marketing materials, presentations, and other branded content.
04
- External vendors and partners who collaborate with cbu on marketing campaigns or design projects.
05
- Any individual or team responsible for maintaining consistency and professionalism in cbu's branding efforts.
06
- New employees and stakeholders who need to familiarize themselves with cbu's brand guidelines and visual identity.
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The CBU brand style guide is a document that outlines the visual and verbal identity of the CBU brand, providing guidelines on the proper use of logos, colors, typography, and other branding elements to ensure consistency across all marketing materials.
Entities and individuals using the CBU brand for marketing or promotional purposes are required to file the CBU brand style guide.
To fill out the CBU brand style guide, one should follow the provided templates and instructions, detailing how the brand elements will be applied across various mediums and ensuring adherence to the established standards.
The purpose of the CBU brand style guide is to maintain brand integrity and coherence, ensuring that all representations of the brand are aligned with its values and identity.
The CBU brand style guide must report information including the logo usage, color palette, typography specifications, imagery style, and any other branding elements relevant to maintaining brand consistency.
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