Get the free programme brand manual - Interreg Italy-Croatia

Program BRAND MANUAL July 2018European Regional Development Unstable OF CONTENTS 1. INTRODUCTION022. BRAND ELEMENTS042.1 LOGO052.2 LOGO SIZE092.3 CORRECT USE OF THE LOGO122.4 PAYOFF152.5 KEYVISUAL162.6

How to fill out programme brand manual

How to fill out programme brand manual

1. Step 1: Start by familiarizing yourself with the brand guidelines and visual identity of the programme.
2. Step 2: Understand the target audience and the objectives of the programme.
3. Step 3: Gather all the necessary information about the programme, including its mission, vision, values, and key messaging.
4. Step 4: Create a structure and outline for the brand manual, categorizing different sections such as logo usage, color palette, typography, imagery, etc.
5. Step 5: Begin with the logo usage section, specifying the correct placement, size, color variations, and guidelines for using the logo.
6. Step 6: Move on to the color palette section, defining the primary and secondary colors to be used in different materials related to the programme.
7. Step 7: Describe the typography guidelines, specifying the fonts, sizes, and styles to be used in various print and digital materials.
8. Step 8: Include guidelines for imagery, ensuring that the selected visuals align with the programme's brand values and resonate with the target audience.
9. Step 9: Provide examples and illustrations to visually demonstrate the correct implementation of the brand guidelines.
10. Step 10: Regularly update and review the brand manual to keep it aligned with any changes or developments in the programme's branding strategy.

Who needs programme brand manual?

1. Organizations or companies that have a specific programme or project that requires consistent branding and visual identity.
2. Marketing or communications teams responsible for creating promotional materials, presentations, and online content for the programme.
3. Designers or agencies involved in designing and developing materials related to the programme's brand.
4. Any individual who wants to ensure the programme's brand consistency and create a unified visual identity across different touchpoints.

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What is programme brand manual?

A programme brand manual is a document that outlines the guidelines and standards for branding, including the use of logos, colors, typography, and messaging to ensure consistency across all branding efforts.

Who is required to file programme brand manual?

Organizations or entities that are managing a program requiring branding compliance, particularly in regulated industries, are typically required to file a programme brand manual.

How to fill out programme brand manual?

To fill out a programme brand manual, one must provide detailed descriptions of branding elements, including logo usage, color palettes, typography, style guides, and any specific branding rules that follow established guidelines.

What is the purpose of programme brand manual?

The purpose of a programme brand manual is to maintain brand integrity and consistency, ensuring that all communications and materials reflect the brand's identity effectively.

What information must be reported on programme brand manual?

The information that must be reported in a programme brand manual includes brand elements (logos, colors), usage guidelines, contact information for brand management, and other relevant branding policies.