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Brand GuidelinesExpressing and Protecting the Carnegie Mellon University Identifiable OF CONTENTS Visual identity systemWordmarkUnitmarksOfficial university sealing colorsTypographyMascot2 2 4 6 7 8 9IIStationery10Business
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Visual identity - form refers to the document or template that outlines the visual elements of a brand or organization, including its logo, color palette, typography, and other design aspects that create a cohesive and recognizable image.
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The purpose of the visual identity - form is to formally document and register the visual aspects of a brand, ensuring consistency across all communications and marketing materials, and protecting the brand's identity against misuse.
The information that must be reported on the visual identity - form includes the organization's name, the description of the visual identity elements (such as logos and colors), and any relevant trademarks or copyright registrations.
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