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POLICY MANUAL the Brandon University Students Unconnected January 2009 Amended April 2012 December 2012 January 2013 January 2014 March 2014 April 2014 January 2016 February 2017 April 20171ADDENDUM
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To fill out the university brand policy, follow these steps:
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Start by understanding the university's brand guidelines and objectives. This will give you a clear idea of what needs to be included in the policy.
03
Determine the scope of the brand policy. Identify if it will cover internal stakeholders, such as university employees, or external stakeholders as well.
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Conduct research on similar university brand policies to gather ideas and inspiration.
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Define the key elements of the brand policy, such as the university's logo usage, color palette, typography, and voice and tone guidelines.
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Ensure consistency by providing clear instructions on how to use the university's logo and other visual elements across various mediums, including print and digital.
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Include guidelines on proper usage of the brand in different contexts, such as marketing materials, social media, and merchandise.
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Address legal considerations, such as trademark and copyright protection.
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Create a review and approval process to ensure that any deviations from the brand policy are properly assessed and authorized.
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Include examples and visual aids to illustrate the correct brand usage.
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Regularly review and update the brand policy to adapt to changing trends and needs.

Who needs university brand policy and?

01
University brand policies are essential for various stakeholders, including:
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- University marketing and communications departments: A brand policy helps them maintain consistency and represent the university's values and identity.
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- University employees: It provides guidelines for using the university's branding elements in their work and communications.
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- External vendors and partners: A brand policy ensures that they understand and adhere to the university's brand guidelines when creating materials or promoting the university.
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- Students and alumni: The brand policy helps them understand the proper usage and representation of the university's brand, promoting a cohesive and unified image.
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- Prospective students and parents: A clear and well-defined brand policy helps in conveying the university's identity and reputation, influencing their decision-making process.
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University brand policy is a set of guidelines and rules that define how a university's brand should be used, including logos, colors, and messaging.
All university staff, students, and third-party vendors who use the university's brand assets are required to adhere to the university brand policy.
University brand policy can be filled out by following the guidelines and instructions provided by the university's marketing or branding department.
The purpose of university brand policy is to maintain consistency and integrity in the use of the university's brand assets, ensuring a strong and cohesive brand image.
Information such as logo usage guidelines, color palette, typography, and messaging standards must be reported on university brand policy.
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