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How a Publicity Blitz Created The Myth of Subliminal Advertising By Stuart Rogers I:September1957,1 beganwhatto mewasaserious study of contemporary applied psychology at Host College in Hempstead,

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A publicity blitz is a coordinated effort to generate media coverage and public attention for a particular event, product, or cause.

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Typically, individuals or organizations that are planning a publicity campaign are required to file a publicity blitz.

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The purpose of a publicity blitz is to generate maximum media coverage and public interest in a short period of time.

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Information that must be reported on a publicity blitz may include the event date, location, target audience, key messages, media contacts, and promotional activities.

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