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LINEMAN UNIVERSITY Department of Marketing and International Business MKT 3203 Marketing Research 201718 Second Term INSTRUCTOR: CLASS MEETINGS:Prof. CHEN Queen Section (1) Tuesday: 12:00 13:30, SEK105
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Consumer behaviour refers to the study of how individuals make decisions to spend their available resources on consumption-related items.
Consumers and businesses are required to report on consumer behaviour.
Consumer behaviour can be filled out by collecting and analyzing data related to consumer preferences, buying habits, and trends.
The purpose of studying consumer behaviour is to understand and predict how consumers will behave in various situations, helping businesses make informed decisions.
Information such as demographic data, purchasing patterns, brand loyalty, and customer satisfaction may be reported on consumer behaviour.
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