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REPUBLIC OF KENYAMINISTRY OF INFORMATION, COMMUNICATION AND TECHNOLOGY STATE DEPARTMENT FOR BROADCASTING AND TELECOMMUNICATIONPREQUALIFICATION TENDER DOCUMENT PROVISION OF ADVERTISING IN PRINT MEDIA

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What is creative advertising and media?

Creative advertising and media refer to the use of innovative and unique strategies to promote products or services through various channels such as television, radio, print, digital, and social media.

Who is required to file creative advertising and media?

Companies and organizations that engage in advertising and marketing activities are required to file creative advertising and media.

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To fill out creative advertising and media, companies need to provide information on the advertising campaigns, media channels used, target audience, and budget allocation.

What is the purpose of creative advertising and media?

The purpose of creative advertising and media is to attract and engage customers, increase brand awareness, and ultimately drive sales.

What information must be reported on creative advertising and media?

Information such as the ad spend, creative concept, target audience demographics, media placement, and campaign effectiveness must be reported on creative advertising and media.

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