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ST. MARY UNIVERSITY SCHOOL OF GRADUATE STUDIESFACTORS AFFECTING SERVICE BRAND EQUITY: THE CASE OF PRIVATE GENERAL HOSPITALS IN ADDS ABABABYJEMILA MOHAMMEDKEMERJULY 2021 ADDS ABABAFACTORS AFFECTING
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Identify the target audience for the service brand.
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Factors affecting service brand can include customer satisfaction, brand image, service quality, pricing, competition, and market trends.
Business owners, marketing managers, and those responsible for managing the company's brand are typically required to file factors affecting service brand.
To fill out factors affecting service brand, one must analyze and assess various factors that impact the company's brand and service delivery.
The purpose of factors affecting service brand is to understand the external and internal influences on a company's brand reputation and service performance.
Information such as customer feedback, market research data, competitor analysis, and internal performance metrics must be reported on factors affecting service brand.
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