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Federal Communications Commission DA 08754CONSENT DECREE I. Introduction1. This Consent Decree is entered into by and between the Media Bureau of the Federal Communications Commission and Bilbao Radio,
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01
Research the demographics and target market of the local area where you want to advertise.
02
Contact local media outlets such as radio stations, TV stations, and newspapers to inquire about available time slots for advertising.
03
Negotiate rates and terms for advertising time with the media outlets to ensure you get the best deal for your budget.
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Create compelling and engaging advertisements that resonate with the local audience.
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Monitor the performance of your advertisements and make any necessary adjustments to optimize results.

Who needs time brokerage local marketing?

01
Local businesses looking to increase brand awareness and attract customers in a specific geographic area.
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Companies launching a new product or service and want to reach a targeted local audience.
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Non-profit organizations seeking to promote events or raise awareness for a cause in a local community.
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Time brokerage local marketing is the process by which a broadcaster sells blocks of airtime to another party, known as a broker, who then fills that airtime with their own content or programming.
Any broadcaster or broker who engages in time brokerage local marketing is required to file with the FCC.
Time brokerage local marketing filings can be completed online through the FCC's electronic filing system.
The purpose of time brokerage local marketing is to provide broadcasters with an additional revenue stream by leasing out unused airtime.
The information required to be reported on time brokerage local marketing includes details of the broker, the duration of the time brokerage agreement, and the amount of airtime being leased.
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