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Center for Land Use Education University of Wisconsin Cooperative ExtensionAppendix C Interview and Focus Group Questions 1. Interview Questions: What in your opinion could the community of ___ do
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Identify the purpose of the focus group interviews and define the research objectives.
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Recruit a diverse group of participants who fit the targeted demographic or characteristics.
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Design a structured discussion guide with open-ended questions to facilitate conversation.
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Set up a comfortable and neutral space for the focus group to take place.
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Start the focus group by introducing the topic and explaining the guidelines.
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Encourage participation from all group members and facilitate discussion to gather insights.
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Record the discussions either through note-taking, audio or video recording.
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Analyze the data collected and draw conclusions based on the findings.

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Researchers looking to gain in-depth insights into a specific topic or issue.
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Marketers wanting to understand consumer preferences and behaviors.
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Policy makers interested in public opinions and perspectives.
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Using focus group interviews involves conducting structured discussions with a small group of individuals to gather insights and opinions on a specific topic or issue.
Researchers, marketers, and organizations seeking to gather in-depth qualitative data may use focus group interviews.
To conduct a focus group interview, you need to select a diverse group of participants, prepare a discussion guide, facilitate the conversation, and analyze the findings.
The purpose of using focus group interviews is to explore attitudes, perceptions, and preferences of participants on a particular topic, product, or service.
Information reported from focus group interviews may include verbatim quotes, key themes, consensus or disagreement among participants, and recommendations for action.
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