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Dexus Asset Management Limited ACN: 080 674 479 | AFSL No: 237500 mFund code: APF01 ISSUE DATE: 1 DECEMBER 2021ARSN 134 361 229 | APIR APN0008AUP R O D U C T D I S C L O S U R E S TAT E M E N T Contents
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To fill out the dxaf target market determination, follow these steps:
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Start by gathering information about your product or service. Determine its features, benefits, and unique selling points.
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Identify your target audience. Consider factors such as age, gender, location, interests, and purchasing power.
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Conduct market research to understand your target market better. Use surveys, interviews, or online tools to gather insights.
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Analyze the data collected and look for patterns or common traits among your potential customers.
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Create buyer personas that represent your target market segments. Include details such as demographics, preferences, and behaviors.
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Develop a positioning strategy that aligns your product or service with the needs and wants of your target market.
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Determine the size of your target market. Use market sizing techniques to estimate the potential customer base.
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Regularly review and update your target market determination as market conditions and customer preferences change.

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DXAF target market determination is a process used by financial institutions to define the specific consumer segments that a financial product is intended to serve, ensuring that products are marketed to suitable consumers.
Financial institutions that offer products covered under the DXAF regulations are required to file a target market determination.
To fill out a DXAF target market determination, institutions must assess their products, identify the intended consumer demographic, and complete the necessary forms with accurate details about the product's features and the target audience.
The purpose of DXAF target market determination is to ensure that financial products are appropriate for the consumers they are marketed to, thereby protecting consumers and promoting responsible lending practices.
Information that must be reported includes product characteristics, the intended target market, relevant consumer attributes, and any potential risks associated with the product.
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