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FALL 2019Course nstructor: Melissa Mardelli mardellim@cofc.edu Phone: (843) 5301492 Department of Management and Marketing Office Hours: Tuesday 8:00pm9:00pm (after class) or by appointmentContemporary
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Contemporary advertising refers to modern advertising practices that utilize various forms of media and technology to reach consumers effectively. Integrated advertising involves a holistic approach that combines multiple channels and messages to create a cohesive brand experience.
Typically, advertisers and marketers engaged in campaigns that exceed a certain budget threshold or that are regulated by specific advertising standards and practices are required to file contemporary advertising and integrated.
To fill out contemporary advertising and integrated, one must gather all relevant campaign details, including media used, costs incurred, and audience reach. Complete the required forms with accurate data and ensure that all information aligns with regulatory requirements.
The purpose of contemporary advertising and integrated is to create a strategic framework that allows businesses to reach and engage consumers across multiple platforms while ensuring message consistency and maximizing return on investment.
Required information typically includes the types of advertising used, budget allocation for each channel, target audience demographics, campaign outcomes, and any other specified metrics that measure effectiveness.
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