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___ UCM Job NumberPHOTOGRAPH/VIDEO AUTHORIZATION AND RELEASEI ___, in consideration of the mutual covenants contained herein authorize my photograph/video taken of me by OAKLAND UNIVERSITY, to be
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01
Understand the guidelines and branding standards of the university communications department.
02
Gather all necessary materials such as logos, fonts, and brand colors.
03
Determine the purpose of the merchandise and the target audience.
04
Select appropriate merchandise items that align with the university's brand.
05
Work with a reputable vendor to produce the merchandise with high quality standards.
06
Ensure that all designs and messaging on the merchandise are approved by the university communications department.
07
Distribute the merchandise through appropriate channels such as events, giveaways, or online sales.
08
Keep track of the success and feedback of the merchandise to inform future merchandising decisions.

Who needs merchandising - university communications?

01
University communications departments who want to increase brand awareness and promote school spirit.
02
Student organizations looking to fundraise or raise awareness for their cause.
03
Alumni associations seeking to engage with former students and promote loyalty to the university.

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Merchandising in university communications refers to the strategies and practices used to promote and sell university-branded products and services, enhancing the institution's brand identity and generating revenue.
Departments and individuals involved in the creation, sale, or distribution of university-related merchandise are typically required to file merchandising - university communications.
To fill out merchandising - university communications, provide detailed information about the merchandise, including descriptions, pricing, and intended audience, and submit the form to the university’s communications office for approval.
The purpose of merchandising - university communications is to ensure that all university-branded products align with the institution's branding guidelines and to streamline the approval process for new merchandise.
Information that must be reported includes product descriptions, pricing, targeted demographics, projected sales, and any marketing strategies associated with the university merchandise.
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