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Volume: 3 Issues: 7 [March, 2018] pp.1118Journal of Tourism, Hospitality and Environment Management eISSN: 0128178X Journal Website: www.jthem.comTHE ROLE OF MUSEUMS AS A CULTURAL HERITAGE ATTRACTION:
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Analyze your target audience and understand their preferences, needs, and demographics.
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Contextualising a branding approach involves integrating brand identity within the specific context of the market environment, audience perceptions, and cultural factors to create a meaningful connection between the brand and its consumers.
Businesses and organizations that are engaged in branding initiatives, specifically those looking to align their branding strategies with market contexts, are required to file a contextualising a branding approach.
To fill out a contextualising a branding approach, an organization should gather relevant market data, define the target audience, outline brand objectives, and articulate the brand's message while considering the environmental context.
The purpose of contextualising a branding approach is to ensure that the brand resonates effectively with the target audience by addressing their specific needs, preferences, and cultural influences, thus enhancing brand relevance and loyalty.
Information reported should include market analysis, target audience demographics, branding objectives, communication strategies, competitive landscape, and any relevant cultural or contextual factors impacting the brand.
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