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East Tennessee State UniversityDigital Commons @ East Tennessee State University Electronic Theses and DissertationsStudent Works52020When Beauty is More Than Skin Deep: A Content Analysis of Popular
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01
Identify the research question or hypothesis that the content analysis will address.
02
Select the appropriate sample of content to analyze.
03
Develop a coding scheme to systematically categorize the content based on relevant variables.
04
Train coders to ensure reliability and validity of coding procedures.
05
Apply the coding scheme to the content, recording data for each unit of analysis.
06
Analyze the data using appropriate statistical methods to draw conclusions about the content.

Who needs a content analysis of?

01
Researchers looking to analyze patterns and trends in media content.
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Marketing professionals interested in understanding consumer sentiment towards their products or brand.
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Educators seeking to evaluate the representation of certain topics in educational materials.
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Policy makers aiming to assess the prevalence of specific messages in public discourse.
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A content analysis is a research method used to systematically analyze the content of various media, texts, or documents to identify patterns, themes, or trends.
Entities or individuals conducting research that involves systematic analysis of existing content are typically required to file a content analysis report.
To fill out a content analysis, clearly define the research question, select appropriate content, develop coding categories, gather data, and summarize findings in a structured format.
The purpose of a content analysis is to provide insights into communication patterns and meanings, evaluate trends, and facilitate understanding of specific topics across various media.
The report should include objectives, methodology, data collection processes, coding criteria, findings, and conclusions derived from the analysis.
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