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Warming Up ColdS tart CTR Prediction by Learning Interspecific Feature Interactions Yawing WangHongming PiaoDaxiang Dong Baidu Inc. Baidu Research Beijing, China wangyaqing01@baidu.comCity University

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How to fill out warming up cold-start ctr

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Identify the target audience for your campaign.

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Create a segmented list of users who have not interacted with your content recently.

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Schedule sending the warming-up content during peak engagement times.

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Gradually increase the frequency and complexity of content shared with these users.

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Businesses looking to reactivate dormant users.

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What is warming up cold-start ctr?

Warming up cold-start CTR refers to a process aimed at increasing the click-through rate (CTR) for new or less active ads or campaigns to improve their performance.

Who is required to file warming up cold-start ctr?

Typically, marketers, advertisers, and companies that are initiating new advertising campaigns or launching new products are required to file for warming up cold-start CTR.

How to fill out warming up cold-start ctr?

To fill out warming up cold-start CTR, advertisers should provide detailed information about their campaign goals, target audience, ad formats, budget allocation, and timeline.

What is the purpose of warming up cold-start ctr?

The purpose of warming up cold-start CTR is to gather initial user engagement data, optimize ad performance, and improve the overall effectiveness of campaigns.

What information must be reported on warming up cold-start ctr?

Information that must be reported includes campaign objectives, ad impressions, user interactions, CTR data, and any adjustments made during the process.

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