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This document outlines the Kanex MAP policy for product advertising, detailing compliance requirements and corrective actions for violations to protect customer interests.

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What is minimum advertised pricing policy?

Minimum advertised pricing policy (MAPP) is a pricing strategy that establishes a minimum price at which a product can be advertised, ensuring that retailers do not promote the product below a certain price point.

Who is required to file minimum advertised pricing policy?

Manufacturers and distributors who set the minimum advertised pricing for their products are required to file a minimum advertised pricing policy.

How to fill out minimum advertised pricing policy?

To fill out a minimum advertised pricing policy, one must provide details including the product(s), the minimum advertised price for each, effective date of the policy, and any terms and conditions related to the enforcement of the policy.

What is the purpose of minimum advertised pricing policy?

The purpose of a minimum advertised pricing policy is to maintain brand integrity, ensure fair competition among retailers, and protect profit margins by preventing price erosion

What information must be reported on minimum advertised pricing policy?

The information that must be reported on a minimum advertised pricing policy includes product identifiers, minimum advertised prices, effective dates, and compliance requirements.

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