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Get the free MEDIA MONITORING AND ANALYSIS SERVICE FROM DATE OF APPOINTMENT - sbm gov

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ABOVE R30 000 to R300 000ADVERTISEMENT DATE:6 JUNE 2024Q NUMBER:Q004/2025DESCRIPTION OF GOODS/SERVICES:MEDIA MONITORING AND ANALYSIS SERVICE FROM DATE OF APPOINTMENT UNTIL 30 JUNE 2025CLOSING DATE:14
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Media monitoring and analysis is the process of tracking, evaluating, and interpreting media coverage of an organization, event, or individual to assess public perception and inform strategic decision-making.
Organizations that engage in public relations, marketing, or are subject to specific regulatory requirements may be required to file media monitoring and analysis reports to maintain compliance or improve communication strategies.
To fill out media monitoring and analysis, gather data from various media sources, summarize coverage, analyze sentiment, report key metrics like reach and engagement, and provide insights and recommendations based on findings.
The purpose of media monitoring and analysis is to understand how an organization is portrayed in the media, identify trends, measure the impact of communication efforts, and enhance overall media strategy.
Reports should include details such as media coverage dates, sources, content summaries, sentiment analysis, audience reach, engagement metrics, and strategic insights.
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