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AAA TMD Expat Owner Occupied Variable 05.10.2021Target Market Determination for Expat Owner Occupied Variable 1Product Expat Owner Occupier Variable2Issuer Columbus Capital Pty Ltd ACN 119 531 252,

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What is target market determination?

Target market determination is the process of identifying and defining the specific group of consumers that a product or service is intended to serve, allowing businesses to tailor their marketing strategies effectively.

Who is required to file target market determination?

Businesses that offer certain financial products, particularly those subject to regulatory requirements, are typically required to file target market determinations to ensure compliance with laws and standards.

How to fill out target market determination?

To fill out a target market determination, businesses should analyze their product features, assess consumer demographics and behaviors, and outline the criteria that define their ideal customer group.

What is the purpose of target market determination?

The purpose of target market determination is to enhance the effectiveness of marketing efforts, improve customer satisfaction, and ensure products meet the needs of the intended audience.

What information must be reported on target market determination?

Information reported on target market determination typically includes demographic data, consumer needs and preferences, product features, and any relevant regulatory compliance details.

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