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BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6-MONTH PERIOD ENDED MAY/JUNE 2012 Av. de Mayo 1370 1 Peso (1362) Buenos Aires Argentina Teflon: (5411) 43836293 / 7305 / 43818448 / Fax: (5411) 43836293

How to fill out business publication circulation audit

How to fill out a business publication circulation audit:

1. Begin by gathering all necessary information and documentation. This may include past issues of the publication, subscription records, distribution records, and any other relevant paperwork.
2. Review the instructions provided by the auditing organization. Different organizations may have slightly different requirements for the audit process, so it is important to read and understand their guidelines.
3. Start with the basic information. Provide details about the publication, such as its name, address, contact information, and any relevant legal or registration numbers.
4. Describe the circulation methods used. This includes information about how the publication is distributed, whether it is through direct mail, newsstands, online subscriptions, or other channels. Be as specific and accurate as possible in describing the distribution channels and methods used.
5. Report on the different types of circulation. This may include paid subscriptions, complimentary copies, single copy sales, and any other distribution methods. Provide accurate numbers and details for each type of circulation.
6. Include information about your audience demographics. This can include details about the demographics of your readers, such as their age, gender, income level, and geographic location. This information helps auditors understand the reach and impact of your publication.
7. Provide supporting documentation. This may include copies of invoices, receipts, or contracts related to the publication and circulation. These documents help validate the information you provide in the audit.

Who needs a business publication circulation audit?

1. Publishers: Publishers of business publications often need a circulation audit to verify and validate their readership numbers. This helps build trust with advertisers, as audited numbers provide more transparency and credibility.
2. Advertising agencies: Advertising agencies rely on accurate circulation numbers to determine the reach and effectiveness of business publications. A circulation audit gives them confidence in the data they use to plan and execute advertising campaigns.
3. Readers and subscribers: Circulation audits provide reassurance to readers and subscribers that the publication they are supporting has credible and accurate readership numbers. This can enhance their trust in the publication and its content.

In summary, filling out a business publication circulation audit involves gathering and providing accurate information about the publication's distribution methods, types of circulation, audience demographics, and supporting documentation. The audit is necessary for publishers, advertising agencies, and readers/subscribers to ensure transparency and credibility in the publication's readership numbers.

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What is business publication circulation audit?

A business publication circulation audit is a process of verifying and reporting the number of copies of a publication that are distributed or circulated to subscribers, advertisers, and other readers.

Who is required to file business publication circulation audit?

Certain businesses and publications are required to file a business publication circulation audit, typically those that are members of organizations like the Alliance for Audited Media (AAM) or BPA Worldwide.

How to fill out business publication circulation audit?

To fill out a business publication circulation audit, publishers need to gather data on the number of copies printed, distributed, and returned, as well as subscriber and advertiser information. This information is then submitted to an auditing organization for verification.

What is the purpose of business publication circulation audit?

The purpose of a business publication circulation audit is to provide transparency and assurance to advertisers, subscribers, and other stakeholders that the publication's circulation numbers are accurate and reliable.

What information must be reported on business publication circulation audit?

Information reported on a business publication circulation audit typically includes total copies printed, copies distributed to subscribers and newsstands, copies returned, subscriber demographics, and advertiser distribution numbers.