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This document details the proceedings of the Media and Digital Platforms Market Inquiry held by the Competition Commission of South Africa on March 5, 2024. The session involved discussions regarding the impact of major digital platforms on media businesses, the effects of advertising technology, and the role of journalism in the context of AI and misinformation.
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Who needs media and digital platforms?

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Businesses looking to promote their products or services.
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Media and digital platforms refer to online services and channels through which content is distributed and consumed, including social media, websites, streaming services, and other digital communication tools.
Entities that engage in advertising, content distribution, or data collection through digital platforms are typically required to file media and digital platforms. This includes companies, advertisers, and sometimes influencers.
Filling out media and digital platforms usually involves completing a specific form provided by the regulatory authority, which may include details about the platforms used, types of media, and performance metrics.
The purpose of media and digital platforms is to facilitate the distribution of content, enhance communication, and provide a framework for monitoring advertising and media usage, ensuring compliance with regulations.
Information that must be reported typically includes details on advertising expenditures, audience reach, content types, and any relevant metrics that gauge performance and compliance.
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