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CORPORATE STRATEGY AND PERFORMANCE OF SPORTPESA COMPANY LIMITED IN KENYAEDWIN MOSE OBWOGEA RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER
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01
Define the corporate vision and mission to establish a clear direction.
02
Analyze the current market situation through SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).
03
Identify strategic objectives that align with the company's mission and vision.
04
Develop action plans for each strategic objective, detailing resources, timelines, and responsibilities.
05
Establish key performance indicators (KPIs) to measure progress and success.
06
Allocate necessary resources to implement the strategies successfully.
07
Monitor ongoing performance and make adjustments as needed based on feedback.
08
Review and update the corporate strategy regularly to keep it aligned with market changes.

Who needs corporate strategy and performance?

01
Executives and senior management for decision-making and strategic planning.
02
Middle management to align departmental goals with corporate strategy.
03
Stakeholders including investors and board members to evaluate company direction.
04
Employees to understand their role in achieving corporate objectives.
05
Consultants and advisors for external insights and guidance on strategy formulation.
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Corporate strategy refers to the overarching plan and direction a company takes to achieve its long-term goals and objectives. It encompasses the decisions that determine the nature and direction of the business, including resource allocation and competitive positioning. Performance measures how effectively a company implements its strategy and achieves its goals, often evaluated through financial metrics and operational efficiency.
Typically, publicly traded companies and certain large private companies are required to file corporate strategy and performance reports. This requirement may vary by jurisdiction and is often mandated by regulatory bodies to ensure transparency and accountability.
Filling out corporate strategy and performance involves gathering relevant data regarding the company's strategic objectives, market analysis, competitive landscape, key performance indicators (KPIs), and financial performance. The information should be organized in a structured format, adhering to regulatory guidelines, and submitted via the required electronic filing system or forms.
The purpose of corporate strategy and performance reporting is to provide stakeholders, including investors and regulators, with insights into the company's strategic direction, operational effectiveness, and financial health. It allows for assessment of the company's ability to create long-term value and manage risks.
Information that must be reported includes the company's strategic goals, market position, risk management strategies, financial results, performance metrics, and analysis of operational effectiveness. Additionally, companies may need to disclose any significant changes in strategy or performance relative to prior periods.
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