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Dissertation presented to Escola de Administração de Empresas de São Paulo of Fundação Getulio Vargas, as a requirement to obtain the title of Master in International Management (MPGI). This
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Research target international markets to identify opportunities and demand.
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Localize your website by translating content and adjusting for cultural differences.
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Businesses looking to expand their reach beyond domestic markets.
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Ecommerce as internationalization strategy refers to the approach businesses use to expand their operations and reach consumers in international markets through online platforms. This includes adapting products, marketing, and logistics to cater to diverse markets globally.
Businesses aiming to enter international markets through ecommerce platforms are required to file an ecommerce as internationalization strategy. This includes companies of all sizes that plan to sell products or services online to foreign consumers.
To fill out an ecommerce as internationalization strategy, businesses should outline their target markets, define their product offerings, specify logistics and distribution methods, address compliance with local regulations, and describe their marketing and customer engagement strategies.
The purpose of ecommerce as internationalization strategy is to systematically plan and execute the steps necessary for a successful entry into international markets, enhancing sales opportunities, brand visibility, and competitive advantage on a global scale.
The information that must be reported includes market analysis, product localization strategies, pricing adaptations, logistics plans, legal compliance measures, and marketing strategies tailored to each target market.
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