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MACQUARIE UNIVERSITY COLLEGE OF COMMERCE Division of Economic and Financial Studies Business Department Unit Outline 2006 BBA313 Marketing Management: Effectiveness and Efficiency Unit Convenor: Leanne
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BBA313 Marketing Management Effectiveness refers to assessing the efficiency and success of marketing strategies implemented by a company.
Companies or organizations that are actively engaged in marketing activities are required to file BBA313 Marketing Management Effectiveness.
To fill out BBA313 Marketing Management Effectiveness, companies need to provide relevant data and metrics related to their marketing campaigns and strategies.
The purpose of BBA313 Marketing Management Effectiveness is to evaluate the impact and performance of marketing efforts in achieving business objectives.
Information such as marketing budget, ROI, customer acquisition cost, conversion rates, and key performance indicators must be reported on BBA313 Marketing Management Effectiveness.
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