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Date CPU Business Training Academy Merchandising Category Planning Stock Management The CPU and MM have teamed up to provide a one-day interactive workshop for you and your staff. Course content:
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How to fill out category planning
How to fill out category planning:
01
Identify your goals and objectives: Begin by clearly defining what you want to achieve with your category planning. Whether it is improving sales, optimizing product assortment, or enhancing customer satisfaction, setting specific goals will help guide your planning process.
02
Analyze market trends and customer preferences: Conduct thorough market research to understand the current trends, customer preferences, and competitor landscape in your industry. This analysis will provide valuable insights to make informed decisions while planning the categories.
03
Assess your product portfolio: Evaluate your existing product portfolio to determine its strengths, weaknesses, and gaps. Identify which categories are performing well and which require improvement or diversification.
04
Categorize your products: Group your products into relevant categories based on their characteristics, functionalities, or customer needs. This classification will help in organizing your inventory and making it easier for customers to navigate through your offerings.
05
Set category objectives: For each category, define specific objectives that align with your overall goals. These objectives could be related to sales targets, product assortment, pricing strategy, promotional activities, or customer engagement.
06
Determine category strategies: Develop strategies for each category to achieve the defined objectives. This may involve analyzing pricing strategies, product positioning, promotional campaigns, cross-selling opportunities, or partnerships with suppliers or vendors.
07
Plan product assortment: Based on your market analysis, customer preferences, and category objectives, plan the assortment of products within each category. Consider factors such as product variety, pricing tiers, product sizes, and any seasonal or trend-based variations.
08
Allocate resources: Determine the resources required to execute the category planning effectively. This includes budget allocation, staffing needs, technology or software solutions, and any additional support to ensure successful implementation.
09
Implement and monitor: Execute your category planning strategies and closely monitor their outcomes. Continuously track the performance of each category, adapt to market changes, and make necessary adjustments to optimize results.
Who needs category planning:
01
Retailers: Retailers across various industries, such as fashion, electronics, home goods, or grocery, can benefit from category planning. It helps them organize their product offerings, improve customer experience, and drive sales growth.
02
E-commerce businesses: Online retailers and e-commerce businesses heavily rely on category planning to effectively present their product range, streamline navigation, and enhance the overall user experience on their websites or platforms.
03
Manufacturers: Manufacturers who supply their products to retailers or sell directly to consumers can benefit from category planning. It helps them understand market demand, optimize product assortment, and align their offerings with customer preferences.
In summary, category planning involves setting objectives, analyzing market trends, organizing products into relevant categories, defining strategies, planning product assortment, allocating resources, and monitoring the outcomes. It is beneficial for retailers, e-commerce businesses, and manufacturers to optimize their product offerings and drive sales.
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What is category planning?
Category planning is the process of analyzing and organizing product categories to optimize sales and profitability.
Who is required to file category planning?
Retailers and suppliers are typically required to file category planning.
How to fill out category planning?
Category planning can be filled out by analyzing sales data, market trends, and consumer behavior to make informed decisions.
What is the purpose of category planning?
The purpose of category planning is to improve product assortment, pricing, and promotion strategies.
What information must be reported on category planning?
Information such as sales data, inventory levels, pricing, and promotional plans must be reported on category planning.
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