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Research, research, research. Determine the purpose of your plan. Create a company profile. Document all aspects of your business. Have a strategic marketing plan in place. Make it adaptable based on your audience. Explain why you care.
The 3 most important purposes of a business plan are 1) to create an effective strategy for growth, 2) to determine your future financial needs, and 3) to attract investors (including angel investors and VC funding) and lenders.
Your mission statement; The philosophy, vision and goals of your company; Your industry and target audience; The structure of your business, detailing your customers, suppliers, partners and competitors; Your products and services and the problem they solve; Unique Selling Point(s).
Operational Planning. “Operational plans are about how things need to happen,” motivational leadership speaker Mack Story said at LinkedIn. Strategic Planning. “Strategic plans are all about why things need to happen,” Story said. Tactical Planning. Contingency Planning.