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PART 4 Building Strong Brands Chapter 9 | Creating Brand Equity Chapter 10 | Crafting the Brand Positioning Chapter 11 | Competitive Dynamiter p a Ch9In This Chapter, We Will Address the Following

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Creating brand equity involves establishing a strong and favorable perception of a company's brand in the minds of consumers, which can lead to increased loyalty and higher sales.

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Information such as brand positioning, target market analysis, brand messaging, brand image, brand identity, and brand equity measurement must be reported when creating brand equity.

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