Customer Profitability Analysis
What is Customer Profitability Analysis?
Customer Profitability Analysis is a method used by businesses to determine the profitability of individual customers or client segments. It involves analyzing the revenue generated by each customer against the costs associated with acquiring and servicing them. This analysis helps businesses identify their most profitable customers and tailor their marketing and sales strategies accordingly.
What are the types of Customer Profitability Analysis?
There are various types of Customer Profitability Analysis, including:
How to complete Customer Profitability Analysis
Completing Customer Profitability Analysis is crucial for optimizing business performance. Here are the steps to follow:
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