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Other names for the document:
Product branding agreement
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Co-marketing agreement
Co branding contract clause
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What is a co-branding agreement?
Brand partnership, or co-branding, is a popular marketing technique used to transfer the success of one brand to the partnered brands. With co-branding, one partner offers their branded product in conjunction with another company's branded product, such as a fast food restaurant offering a branded toy with a meal.
What is an example of co-branding?
The Taco Bell/Doritos partnership detailed below is a perfect example of co-branding. Or, for instance, when Nike partnered with Apple for Apple Watch Nike +. A common example is when your favorite brand or retailer partners with a credit card company for a co-branded credit card like Bloomingdale's American Express.
What are the three forms of co-branding?
The forms of co-branding include: ingredient co-branding, same-company co-branding, national to local co-branding, joint venture co-branding, and multiple sponsor co-branding.
Which is a benefit of co-branding?
Co-branding has various advantages, such as - risk-sharing, generation of royalty income, more sales income, greater customer trust on the product, wide scope due to joint advertising, technological benefits, better product image by association with another renowned brand, and greater access to new sources of finance.