2.1.1. Capitalized Terms Apple Inc. (“Apple” or “we”), or its subsidiaries or the Company. 2.1.2. Business We provide online software, services and other related products and technology intended to enable and enhance consumer activities. Services include iPhone (“iPhone”), iPad, iPad Mini and Apple TV (“Apple TV”). We deliver these products and services through online stores and digital applications, as well as through devices, services and platforms sold through retail outlets. 2.2. Business Strategy We focus on providing a range of digital products with built-in applications that allow customers to accomplish common tasks, such as using their mobile phones to navigate and interact with websites, to listen to music and to watch movies, as well as to engage with others online. Our primary products include iPhone, iPad, iMac, Apple TV and Apple Watch, which consist of the iPhone and iPad, an iPad Mini and an Apple TV with cellular connectivity. In addition to iPhone and iPad, our products include desktop computers and peripherals, including Apple Pencil, the Apple-designed iPad Keyboard, the Apple-designed Apple Harrods, the Apple-designed Apple Lightning connector for connecting iPhone, iPad and Apple TV with a compatible host computer for audio and video streaming, the iTunes Store, the App Store, various Apple-designated content products, and related accessories. We also provide various services, including the App Store, iCloud, Siri, and iMessage, and the App Store supports Apple Pay. The primary purpose of such products and services is to assist consumers in performing common online and offline tasks, and to enable them to enjoy the Internet through web browsing and mobile phone activities. Our principal markets are the United States, the United Kingdom, France, Germany, Australia, Canada, and Japan. 2.3. Key Business Segments The Company's principal business segments consist of the following: Worldwide Retail (amounts in millions): United States Retail.
(32) United Kingdom Retail
(34) International Retail
(38) Total Retail
(48) Fiscal year ended September 30, 2015, September 30, 2 Percentage
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Sep 30, 2009 ... Management Report for Financial Statements September 2009. 2. Index ..... Internet (contact forms): www.mercantildobrasil/ouvidoria.com.br ...
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