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Yahoo! Labs Technical Report No. YL-2010-002 TECHNICAL REPORT YL-2010-002 A CONVERSION RATE BASED BID ADJUSTMENT FOR SPONSORED SEARCH AUCTIONS Benjamin Rey, Ashvin Kannan Yahoo! Labs benjamir,ashvin yahoo-inc.com 0 Bangalore Barcelona Haifa Montreal Santiago Silicon Valley New York Yahoo! Labs Technical Report No. YL-2010-002 Yahoo! Labs Technical Report No. YL-2010-002 A CONVERSION RATE BASED BID ADJUSTMENT FOR...
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