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Value Proposition and Business Model CanvasModified from MaRS Entrepreneurs Toolkit Workshop and WorkbooksPresentation Agenda 1. Value proposition & business model 2. Value proposition process 3.
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How to fill out value proposition and:

01
Start by clearly identifying your target audience and their specific needs. Research and understand their pain points, desires, and preferences.
02
Define your unique selling proposition (USP). Determine what sets your product or service apart from competitors and why customers should choose you. Focus on the benefits and value you offer.
03
Craft a compelling headline that quickly grabs attention and communicates the core value proposition. It should clearly state the problem you solve and the benefits customers can expect.
04
Clearly outline the main features and benefits of your product or service. Use bullet points or concise statements to highlight the key advantages that address the target audience's pain points.
05
Provide social proof and credibility by including testimonials, customer reviews, case studies, or success stories. These elements help build trust and credibility, making your value proposition more compelling.
06
Make your value proposition visually appealing. Use eye-catching design elements, images, or videos that enhance the overall message and make it more memorable.

Who needs value proposition and:

01
Startups and small businesses: Having a strong value proposition is crucial for startups and small businesses looking to differentiate themselves in a competitive market. It helps attract the attention of potential customers and persuade them to choose your offerings over others.
02
Established companies: Even established companies can benefit from revisiting and updating their value proposition. Market dynamics change over time, and it's important to stay relevant and meet the evolving needs of customers.
03
Entrepreneurs and innovators: Entrepreneurs and innovators launching new products or services need a clear value proposition to effectively communicate what they offer and why customers should be interested. It helps them capture market share and gain a competitive advantage.
In conclusion, filling out a value proposition involves understanding your audience, defining your unique selling proposition, crafting a compelling message, providing social proof, and visually appealing presentation. It is relevant for startups, small businesses, established companies, entrepreneurs, and innovators.

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Value proposition is a statement that explains how a product or service solves customers' problems or improves their situation in a compelling way.
Typically businesses or individuals who are offering products or services to customers need to create and communicate their value proposition.
To fill out a value proposition, one needs to clearly identify the target customer, define the problem the product or service solves, and explain the unique benefits or advantages it offers.
The purpose of a value proposition is to communicate the unique value of a product or service to potential customers, ultimately leading to increased sales and customer loyalty.
Key information that should be included in a value proposition includes the target customer segment, the problem being solved, the unique selling proposition, and the benefits offered.
The deadline to file a value proposition may vary depending on the business or industry, but typically it should be established as part of the overall marketing strategy.
There may not be a specific penalty for late filing of a value proposition, but it could result in missed opportunities for attracting customers and growing the business.
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