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Measuring the ROI of a Coaching Program Nations Hotel Corporation Jack J. Phillips 205 678 8101 www.roiinstitute.net This case was prepared as a basis for discussion rather than to illustrate either
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How to fill out a global hotel company:

01
Identify the target market: Conduct thorough market research to understand the needs and preferences of potential customers in different regions. Determine the kind of hotels that will be suitable for the target market, such as luxury hotels, budget hotels, or boutique hotels.
02
Establish partnerships: Collaborate with reputable hotel owners or investors worldwide who are interested in expanding their business. This can be done through networking, attending industry events, or reaching out to existing hotel chains.
03
Develop a brand strategy: Create a unique brand identity that resonates with the target market. Define the positioning, mission, and values of the hotel company. This will help differentiate it from competitors and attract customers.
04
Create a comprehensive business plan: Outline the company's goals, financial projections, and marketing strategies. Include details about the management team, hotel development plans, and revenue streams. This plan will guide the company's operations and serve as a roadmap for growth.
05
Secure funding: Determine the financial requirements for launching and expanding the global hotel company. Explore options for investment, loans, or partnerships to secure the necessary funds.
06
Select suitable locations: Identify the regions, countries, and cities where the global hotel company will establish its properties. Consider factors such as local demand, competition, tourism potential, and economic stability. Conduct feasibility studies to assess the viability of each location.
07
Design and construct hotels: Collaborate with architects, designers, and construction firms to create aesthetically pleasing and functional hotel properties. Ensure compliance with local building codes and regulations.
08
Recruit and train staff: Hire a skilled and diverse workforce to manage operations across different locations. Provide comprehensive training programs to ensure excellence in service delivery, cleanliness standards, and guest satisfaction.
09
Implement efficient operations: Develop standard operating procedures (SOPs) to streamline day-to-day tasks, reservations, housekeeping, maintenance, and guest services. Integrate technology solutions for seamless operations and effective management.
10
Implement a marketing and distribution strategy: Develop a strong online presence through an optimized website and presence on major online travel agencies (OTAs). Implement targeted marketing campaigns to generate brand awareness and drive bookings. Collaborate with travel agents and other distribution channels to reach a wider audience.
11
Regularly assess and adapt: Continuously monitor and evaluate the performance of the global hotel company. Analyze customer feedback, occupancy rates, and financial metrics to identify areas for improvement and implement necessary changes.
12
Focus on sustainability: Embrace sustainable practices to minimize the environmental impact of hotel operations. Implement energy-efficient systems, waste reduction initiatives, and promote responsible tourism practices to attract eco-conscious travelers.

Who needs a global hotel company:

01
Investors: Individuals or companies seeking to expand their hotel business globally can benefit from a global hotel company. This allows investors to tap into new markets, diversify their revenue streams, and leverage the expertise and resources of an established company.
02
Travelers: Global hotel companies provide travelers with a wide range of accommodation options in various destinations. From business travelers to vacationers, having access to a reliable and reputable hotel chain can offer convenience, consistency, and loyalty benefits.
03
Local communities: A global hotel company can contribute to the economic development of local communities by creating job opportunities, supporting local suppliers, and promoting tourism. Hotels often engage in corporate social responsibility initiatives, benefiting the communities they operate in.

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