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JOB DESCRIPTION Job Title Product Marketing Manager b2b Department Marketing Role Overview CBS Interactive UK is the largest online-only publisher of premium content in the UK with an impressive portfolio of leading business and lifestyle brands focused on people and the things they are passionate about. We are currently seeking an exceptional candidate to undertake the exciting role of Product Marketing Manager for the b2b Group. This role will be responsible for driving the commercial and...
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01
Research and familiarize yourself with the product and its target market.
02
Identify and understand the needs and pain points of the target customers.
03
Develop a comprehensive product marketing strategy that aligns with the company's goals and objectives.
04
Create compelling product messaging and positioning that highlights the unique value proposition.
05
Collaborate with cross-functional teams to gather product information and ensure accurate representation.
06
Develop and execute marketing campaigns to generate awareness and drive demand.
07
Track and analyze key performance metrics to assess the effectiveness of marketing efforts.
08
Continuously iterate and optimize marketing strategies based on market feedback and performance data.

Who needs product marketing manager b2b?

01
Companies that offer B2B products or services.
02
Tech startups aiming to launch and promote their products in the business market.
03
Enterprises looking to differentiate their products and increase market share.
04
Businesses targeting specific industries or verticals.
05
Organizations seeking to align their sales and marketing efforts more effectively.
06
Companies in competitive markets where effective marketing is crucial for success.
07
Businesses looking to expand their customer base and penetrate new markets.

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