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Marketing Research 11 Krzysztof Cybulski, Ph.D. Marketing Chair Faculty of Management Warsaw University Warsaw, 2016Marketing Research Program 1. Marketing Research Role and Key Tasks2. Research Process
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Start by identifying the objective of your marketing research.
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Create a research plan outlining the steps you will take.
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Decide on the research methodology, such as surveys, interviews, or observations.
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Design the research instruments, such as questionnaires or interview guides.
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Gather relevant data using the chosen methodology.
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Analyze the collected data to draw insights and conclusions.
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Summarize the findings and prepare a report documenting the research results.
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Present the findings to stakeholders and make recommendations based on the research.
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Continuously evaluate and refine your marketing research process for future improvement.

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