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Chapter 2Attracting and Retaining Staff: The Role
of Branding and Industry Image
Michelle Wallace, Ian Lings, Roslyn Cameron and Nero SheldonAbstract In increasingly competitive labor markets, attracting
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How to fill out attracting and retaining staff
How to fill out attracting and retaining staff
01
Start by identifying the skills and qualities required for the job.
02
Create an attractive job description highlighting the benefits and opportunities for growth.
03
Promote the job opening on various platforms such as job boards, social media, and professional networks.
04
Screen the applicants thoroughly to shortlist potential candidates.
05
Conduct interviews to assess the candidates' suitability for the position.
06
Offer competitive salaries and benefits packages to attract top talent.
07
Provide a positive work environment with opportunities for growth and professional development.
08
Implement employee retention strategies like regular feedback, recognition programs, and work-life balance initiatives.
09
Offer attractive incentives and rewards for high-performing employees.
10
Regularly evaluate and revise your attracting and retaining strategies to ensure effectiveness.
Who needs attracting and retaining staff?
01
Any organization or business looking to maintain a skilled and reliable workforce.
02
Newly established companies trying to build a strong team.
03
Organizations experiencing high employee turnover and struggling to retain talented individuals.
04
Industries and sectors facing a shortage of skilled professionals.
05
Businesses aiming to create a positive work culture and enhance employee loyalty.
06
Companies expanding and needing to attract new talent to support growth.
07
Organizations looking to improve productivity and overall performance.
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