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FACADE DE E NGENHARIA DA U RIVERSIDE DO P Rousing Clickstream Data to Analyze
Online Purchase Intentions
Ricardo Filipe Fernandes e Costa Males TeixeiraMestrado Integral em Engelhardt Informatica
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01
Collect clickstream data from various sources such as websites, mobile apps, or any other digital platforms.
02
Analyze and preprocess the collected clickstream data to make it suitable for further analysis.
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Identify the data attributes and metrics you want to measure or analyze using the clickstream data.
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Use appropriate data analysis techniques and tools to gain insights from the clickstream data.
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Visualize the results to effectively communicate the findings obtained from analyzing the clickstream data.
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Use the insights gained from clickstream data analysis to make data-driven decisions and improvements in various areas such as website usability, customer experience, marketing strategies, etc.
Who needs using clickstream data to?
01
Digital marketers: Clickstream data can provide valuable insights into user behavior, preferences, and engagement on digital platforms. This information helps marketers understand their target audience better, optimize marketing campaigns, and improve customer targeting.
02
Website owners and developers: Clickstream data can provide information about website navigation, user flow, and session duration. This data is useful for improving website design, user experience, and identifying any bottlenecks or areas of improvement.
03
E-commerce businesses: Clickstream data can be used to analyze customer journey, identify patterns in purchasing behavior, and optimize the online shopping experience. This helps businesses personalize product recommendations, develop targeted marketing campaigns, and increase conversions.
04
Customer support teams: Clickstream data can provide insights into user interactions with online support platforms. This information helps customer support teams understand common pain points, improve self-service options, and provide personalized assistance to customers.
05
Data analysts and researchers: Clickstream data is a valuable source of information for conducting user behavior analysis, market research, and academic studies. It allows data analysts and researchers to understand digital user behavior patterns, identify trends, and make data-driven decisions.
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