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Growth Strategies for Provided
Platforms
A Case Study of GraphiqJakob Spieled Palmer's
Erik SandsmarkMaster of Science in Entrepreneurship
Submission date: June 2016
Supervisor:
Roger Steam, IT
Cosupervisor:
Rode
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How to fill out growth strategies for two-sided
How to fill out growth strategies for two-sided
01
Identify the target market for your two-sided platform. Understand the needs and preferences of both sides of the market.
02
Analyze the competitive landscape to identify opportunities and threats. Determine your unique value proposition that sets your platform apart from competitors.
03
Develop strategies to attract and retain users on both sides of the platform. This may include offering incentives, providing a seamless user experience, and building trust.
04
Build partnerships with complementary businesses or individuals to expand the reach and offerings of your platform. Collaborate with key stakeholders to drive growth.
05
Implement effective marketing and communication strategies to raise awareness and drive adoption of your platform. Utilize social media, email marketing, and partnerships to reach your target audience.
06
Continuously monitor and analyze key metrics and feedback to optimize the platform's performance. Identify areas of improvement and adapt your growth strategies accordingly.
07
Foster a culture of innovation within your organization. Encourage experimentation and learn from both successes and failures.
08
Adapt your growth strategies as your platform evolves. Stay updated with industry trends and technological advancements to stay competitive.
Who needs growth strategies for two-sided?
01
Startups or entrepreneurs launching a two-sided platform.
02
Existing businesses looking to expand their services or enter new markets through a two-sided platform model.
03
Businesses that want to optimize their current two-sided platform and enhance its growth potential.
04
Investors or venture capitalists interested in funding or supporting two-sided platforms.
05
Digital marketplaces or sharing economy platforms.
06
Online communities or social networking platforms that connect different user groups.
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