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University of Ghana http://ugspace.ug.edu.ghUNIVERSITY OF GHANACORPORATE REBRANDING AND CORPORATE BRAND IMAGE: THE MEDIATING ROLE OF MARKETING COMMUNICATION BY AID ATU ABUBAKAR (10508131)THIS THESIS

How to fill out corporate rebranding and corporate

How to fill out corporate rebranding and corporate

1. Step 1: Start by assessing your current corporate branding and identifying areas for improvement or changes.
2. Step 2: Develop a clear vision and strategy for the rebranding process, including goals, target audience, messaging, and desired outcomes.
3. Step 3: Conduct thorough market research to gain insights into your competitors, industry trends, and customer preferences.
4. Step 4: Create a comprehensive brand identity that includes a new logo, colors, typography, and visual elements that align with your business values and objectives.
5. Step 5: Update all marketing materials, including websites, social media profiles, advertising campaigns, and packaging, to reflect the new brand identity.
6. Step 6: Communicate the rebranding efforts internally to ensure alignment and buy-in from employees at all levels.
7. Step 7: Launch the new corporate branding through a strategic marketing campaign that highlights the changes and benefits to existing and potential customers.
8. Step 8: Monitor and evaluate the success of the rebranding efforts regularly, making necessary adjustments and improvements as needed.

Who needs corporate rebranding and corporate?

1. Businesses undergoing significant changes, such as mergers, acquisitions, or expansions, may need corporate rebranding to reflect the new identity and position in the market.
2. Companies facing reputation issues or negative public perception can benefit from corporate rebranding to improve their image and regain trust from customers.
3. Start-ups or small businesses looking to establish a strong and consistent brand identity may also consider corporate rebranding to differentiate themselves from competitors and attract target customers.
4. Businesses operating in highly competitive industries may need corporate rebranding to stay relevant, stand out, and maintain a competitive edge in the market.

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