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E-Michigan Web Development Department of Information Technology State of Michigan Look and Feel Standards for e-Government Applications Michigan.gov brand elements, policies and information architecture
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How to fill out look and feel standards

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How to fill out look and feel standards:

01
Begin by conducting research on industry best practices and standards for look and feel design. This will help ensure that your standards align with current trends and user expectations.
02
Define the overall goals and objectives of your product or brand. Consider the target audience, brand identity, and desired user experience. These factors will guide the development of your look and feel standards.
03
Establish guidelines for visual elements such as color schemes, typography, and imagery. Determine the specific color palette, font styles, and image styles that will be used consistently across your product or brand.
04
Create guidelines for layout and composition, specifying how different elements should be positioned and structured on the screen or page. Consider factors such as hierarchy, balance, and spacing to create a visually pleasing and user-friendly layout.
05
Define guidelines for interaction patterns and behavior, ensuring that they are consistent and intuitive across different touchpoints and devices. This includes guidelines for buttons, menus, navigation, and other interactive elements.
06
Document your look and feel standards in a comprehensive style guide or design system. This should serve as a reference for designers, developers, and other stakeholders, providing detailed instructions on how to implement the standards consistently.
07
Regularly review and update your look and feel standards as needed. This will help keep them aligned with evolving design trends, user expectations, and business goals.

Who needs look and feel standards:

01
Product and UX designers who want to create a consistent and cohesive user experience across different touchpoints and screens.
02
Development teams who need clear guidance on visual and interaction design to ensure a seamless implementation of the product or brand.
03
Marketing and branding professionals who want to maintain a consistent visual identity and messaging across various marketing materials and platforms.
04
Stakeholders and decision-makers who want to align the design and branding efforts with the overall business goals and objectives.
05
User researchers who can use the look and feel standards to gather feedback from users and ensure that the design meets their needs and expectations.

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Look and feel standards define the visual appearance and user experience guidelines for a product or application.
The designers or developers of a product or application are responsible for creating and filing look and feel standards.
Look and feel standards can be filled out by documenting the design elements, user interface components, branding guidelines, and interaction patterns of the product or application.
The purpose of look and feel standards is to ensure consistency, usability, and brand identity across different interfaces and user interactions.
Look and feel standards should include details about visual style, typography, color palettes, iconography, layout grids, and user interaction guidelines.
The deadline to file look and feel standards in 2023 depends on the specific requirements and regulations of the governing authority. Please consult the relevant guidelines or legal documents for the exact deadline.
The penalty for the late filing of look and feel standards may vary depending on the jurisdiction and governing authority. It is advisable to refer to the applicable regulations or consult a legal expert for accurate information.
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